An interesting tidbit that I heard at the Enterprise Mobility Exchange today really got me thinking. I was listening to Jeff Wallace, AVP with the Mobility Services Practice at Cognizant Solutions, talk about the need for a strong professional approach to developing an Enterprise mobility strategy when he brought up a slide and said something that really struck a cord within my dot-com day memory bank. The slide had a picture of a kinda goofy looking guy with a tag line, and I’m paraphrasing here, “Everybody knows an app guy,“ meaning that everyone in your company knows someone that has created a mobile app and that should be creating mobile apps for your company. Back in the dot-com days we used to have a saying “everyone’s brother-in-law is a web developer“, which we would shorten to the acronym of B-I-L (Bill). This became our universal tag line for perspective clients who would let us know that someone they knew could do the job faster, cheaper, etc. because they did it from home and had no overhead. We would simply end the meeting and let the staff know that Bill was getting the job and we wouldn’t be bidding on it any further. The truth here is that though someone may have created that great little game app over the weekend and made a few bucks on one of the marketplaces, doesn’t mean that they are ready to take on the development of a real business app for a real company.