Posts Tagged ‘Michael Moss’

Image courtesy of Flickr user Christian Cable.

Image courtesy of Flickr user Christian Cable.

I was just listening to John Stewart interview NY Times writer Michael Moss about his new book Salt Sugar fat and he said something that struck a chord with me. He was talking about the science of creating food and something called the “Bliss factor.” That perfect balance that will ensure that the products are a smash hit with consumers. That’s where I want to go with BYOD policy, I’ve been searching for that perfect mix of hardware, software and education that will protect my IP yet give my consumers that rush they get when eating a Twinkie. OK, I know it’s a bit of flight-o-fancy to think that a BYOD policy can compare to a Twinkie (they are coming back!), but why not, why not venture out on that quest, at least for a little bit.

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